General Education Courses

Gen Ed Requirements |  Fall 2010 On-site Courses |  Spring 2011 On-site Courses

Spring 2011 Course Offerings

Small Business Marketing
Mondays, 5:15 – 8:30 p.m., January 31–May 23, 2011
The basic principles and concepts of marketing are applied to small businesses. Students develop effective research and problem-solving techniques by exploring perspectives in product development, pricing, market and budget. Tools for media selection, branding and outcome measurements are applied to various case studies. Internet and low-cost marketing strategies are emphasized. The final goal for students is to create a small-business marketing plan with defined goals and projected outcomes.
Instructor: Nicole Jacques
Credits: 3
This fulfills the Marketing credit OR the Business credit.
Enroll via mail or fax.

Introduction to Business Management
Wednesdays, 5:15 – 8:30 p.m., February 2–May 25, 2011
Students are introduced to the fundamental concepts of business formation and development as well as practical approaches to management and team building. The basic business model is analyzed including operating environment, ownership, information and communication systems, production and marketing management, financial management and human resource management. Students also develop professional skills through learning how to build a team, work in a team, be accountable, develop a management style, communicate as a leader and network.
Instructor: Barry Acker
Credits: 3
This fulfills the Business credit.
Enroll via mail or fax.